Reputações

As melhores
1) Google
2) Johnson & Johnson
3) Intel
4) General Mills
5) Kraft
6) Berkshire Hathaway
7) 3M
8) Coca-Cola
9) Honda
10) Microsoft

As piores

10) DaimlerChrysler
9) General Motors Corporation
8) ChevronTexaco Corporation
7) Ford
6) Sprint
5) Comcast
4) Exxon
3) Northwest Airlines
2) Citgo
1) Halliburton

As maiores variações:
1) Bank of America
2) Halliburton
3) Wal-Mart
4) Sears
5) Nike

Fonte: Aqui aqui e aqui